Tuesday, November 3, 2009

Better Business Bureau – Watch dog or a lap dog?

Pete Blackshaw, the Chairman of the Better Business Bureau (BBB) Council of Board of Directors is currently among the billionaire list with no precise record of the income. The reasons are simple, Most BBB offices do not report any past history of a business, even when that business incessantly victimizes different consumers. Even when the business just continuously satisfies each costumer complaint, you will never know of this information in the future. All you might know is, ...."they have satisfied their complaints." ..GIVING THEM A SATISFACTORY RATING. [does that mean the company has actually paid for the resolution?]



With Pete Balckshaw account balance going up the customer satisfaction is simultaneously going down. Even when a business does have complaints that are unsatisfied, they still might get a satisfactory rating. The BBB Better Business Bureau will not tell you what the complaints were even when they tell you, they satisfied all complaints. The BBB must realize what a consumer must have gone through before resorting to filing a complaint! And for every consumer that did file a Complaint, there are 20 others that did not complain.

When consumers see that Better Business Bureau plaque, this gives the consumer a false sense of security. Consumers need to be made aware of this misconception nationwide which is actually meant for black mailing the legitimate business and make money being a false watchdog.

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